Killing Good Ale 'GOOD DAY Bag' Pop-up
November 20–23, 2026
Kirin Brewery Company (President Hideki Horiguchi) has launched the "GOOD DAY GOODS" project to expand the spirit of "wanting to brighten Japan," which has been cherished by Killing Good Ale (hereafter, Good Ale), from beer to everyday experiences. This project aims to transform ordinary days into slightly richer and more vibrant "GOOD DAYS" through products and experiences that brighten the heart. This time, the brand leader and...
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