▸ Matsuri & Festivals

2027 First Market (Daruma Fair)

Name: 2027 First Market (Daruma Fair)
Start: 2027-01-10T15:00:00+00:00
End: 2027-01-10T15:00:00+00:00
Location: 上河原通り

◇ When

January 11, 2027

Monday

⌖ Where · Utsunomiya

Kamigawara Street

1-4-16 Odori, Utsunomiya-shi, Tochigi

上河原通り
栃木県宇都宮市宇都宮市大通り1-4-16

⌖ Open in Maps ↗

Held annually on January 11, the First Market takes place along Kamigawara Street near JR Utsunomiya Station. Approximately 300 stalls stretch over 400 meters, offering traditional lucky items such as daruma dolls, rake-shaped good luck charms, and Utsunomiya specialties like yellow crucian carp figures and bean drums. Daruma sellers display dolls ranging from 10 cm to over 70 cm tall. When a large daruma is sold, the shop celebrates energetically with wooden clappers and drums, performing a spirited hand-clapping ceremony to boost prosperity. Many visitors, especially students, enjoy walking around while sampling various street foods.