VIRCHE Marula Oil Pop-Up Shop at Sogo Yokohama
October 27, 2026
Marula-oil skincare brand VIRCHE opens its first Yokohama-area pop-up on the 1st-floor Beauty Floor (Yokohama Beauty Stage) of Sogo Yokohama. Shoppers can try the newly released Marula Reset Oil for free and get an early look at the "HOLIDAY COLLECTION 2026 -VELVET ROSE-" (a rose-scented marula oil duo, ¥11,980), available for pre-order before its October 27 nationwide launch. Reserved buyers of the Holiday Collection can also book a complimentary facial/beauty treatment session (five daily time slots, 60 minutes, 5-person capacity). Purchases over ¥7,000 come with a free original pouch.
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