# Pop-up stores in Tokyo

A pop-up store (ポップアップストア) is a shop that opens for a week or two around an anime, a game, a character or a brand, sells goods you cannot buy anywhere else, then disappears. Tokyo has dozens running at any time, mostly in a handful of buildings in Shibuya, Shinjuku, Ikebukuro and Harajuku. The list below is updated daily with pop-ups that are open now or opening soon.

## What a Tokyo pop-up is

Most pop-ups run for one to three weeks, sometimes only a few days. They usually tie in with something: a new season of an anime, a game release, a character's anniversary, a film, a VTuber agency or a fashion collaboration. The goods are made for the event: acrylic stands, badges, clear files, plush toys and apparel with new artwork, often with a few items sold only at that store. Many also put up life-size panels or small displays for photos, and entry is usually free.

Two things make them different from a normal shop. Many goods are sold blind (ランダム or トレーディング): you pay for a sealed pack and get one character at random. And most stores hand out a bonus item (購入特典) for every set amount you spend, often a random card or sticker, while stocks last. Both are designed to make you buy more, so set a budget before you go in.

- → [Pop-up stores in Tokyo](https://eventstokyo.com/en/pop-up.md)
- → [Pop Culture & Conventions events in Tokyo](https://eventstokyo.com/en/pop-culture.md)

## Where pop-ups happen

[Shibuya PARCO](https://www.google.com/maps/search/?api=1&query=%E6%B8%8B%E8%B0%B7PARCO%20%E6%9D%B1%E4%BA%AC%E9%83%BD%E6%B8%8B%E8%B0%B7%E5%8C%BA%E5%AE%87%E7%94%B0%E5%B7%9D%E7%94%BA15-1) is a hub for anime and game culture: its sixth floor has the Nintendo and Capcom stores, Pokémon Center Shibuya and a dedicated pop-up space, and other floors host game and character pop-ups too. Nearby, [Shibuya Modi](https://www.google.com/maps/search/?api=1&query=%E6%B8%8B%E8%B0%B7%E3%83%A2%E3%83%87%E3%82%A3%20%E6%9D%B1%E4%BA%AC%E9%83%BD%E6%B8%8B%E8%B0%B7%E5%8C%BA%E7%A5%9E%E5%8D%971-21-3), [Tokyu Plaza Shibuya](https://www.google.com/maps/search/?api=1&query=%E6%9D%B1%E6%80%A5%E3%83%97%E3%83%A9%E3%82%B6%E6%B8%8B%E8%B0%B7%20%E6%9D%B1%E4%BA%AC%E9%83%BD%E6%B8%8B%E8%B0%B7%E5%8C%BA%E9%81%93%E7%8E%84%E5%9D%821-2-3) and Seibu Shibuya regularly host limited stores. In Shinjuku, [Marui Annex](https://www.google.com/maps/search/?api=1&query=%E6%96%B0%E5%AE%BF%E3%83%9E%E3%83%AB%E3%82%A4%20%E3%82%A2%E3%83%8D%E3%83%83%E3%82%AF%E3%82%B9%20%E6%9D%B1%E4%BA%AC%E9%83%BD%E6%96%B0%E5%AE%BF%E5%8C%BA%E6%96%B0%E5%AE%BF3-1-26) is one of the busiest buildings in the city for anime pop-ups, [Lumine EST](https://www.google.com/maps/search/?api=1&query=%E3%83%AB%E3%83%9F%E3%83%8D%E3%82%A8%E3%82%B9%E3%83%88%E6%96%B0%E5%AE%BF%20%E6%9D%B1%E4%BA%AC%E9%83%BD%E6%96%B0%E5%AE%BF%E5%8C%BA%E6%96%B0%E5%AE%BF3-38-1) above the station runs character collaborations, and the Isetan department store has hosted game pop-ups that needed numbered tickets.

Ikebukuro is the other centre. [Sunshine City](https://www.google.com/maps/search/?api=1&query=%E3%82%B5%E3%83%B3%E3%82%B7%E3%83%A3%E3%82%A4%E3%83%B3%E3%82%B7%E3%83%86%E3%82%A3%20%E6%9D%B1%E4%BA%AC%E9%83%BD%E8%B1%8A%E5%B3%B6%E5%8C%BA%E6%9D%B1%E6%B1%A0%E8%A2%8B3-1) and its Alpa shopping mall host pop-ups and official stores, and [Otome Road](https://www.google.com/maps/search/?api=1&query=%E4%B9%99%E5%A5%B3%E3%83%AD%E3%83%BC%E3%83%89%20%E6%9D%B1%E4%BA%AC%E9%83%BD%E8%B1%8A%E5%B3%B6%E5%8C%BA%E6%9D%B1%E6%B1%A0%E8%A2%8B3%E4%B8%81%E7%9B%AE) and the big [Animate](https://www.google.com/maps/search/?api=1&query=%E3%82%A2%E3%83%8B%E3%83%A1%E3%82%A4%E3%83%88%E6%B1%A0%E8%A2%8B%E6%9C%AC%E5%BA%97%20%E6%9D%B1%E4%BA%AC%E9%83%BD%E8%B1%8A%E5%B3%B6%E5%8C%BA%E6%9D%B1%E6%B1%A0%E8%A2%8B1-20-7&query_place_id=ChIJi0VhQ2-NGGARGsbajebyPVA) store nearby make it the base for many anime fans. Harajuku and Omotesando lean towards fashion and brand pop-ups, with [Laforet Harajuku](https://www.google.com/maps/search/?api=1&query=%E3%83%A9%E3%83%95%E3%82%A9%E3%83%BC%E3%83%AC%E5%8E%9F%E5%AE%BF%20%E6%9D%B1%E4%BA%AC%E9%83%BD%E6%B8%8B%E8%B0%B7%E5%8C%BA%E7%A5%9E%E5%AE%AE%E5%89%8D1-11-6) the classic. [Tokyo Character Street](https://www.google.com/maps/search/?api=1&query=%E6%9D%B1%E4%BA%AC%E3%82%AD%E3%83%A3%E3%83%A9%E3%82%AF%E3%82%BF%E3%83%BC%E3%82%B9%E3%83%88%E3%83%AA%E3%83%BC%E3%83%88%20%E6%9D%B1%E4%BA%AC%E9%83%BD%E5%8D%83%E4%BB%A3%E7%94%B0%E5%8C%BA%E4%B8%B8%E3%81%AE%E5%86%851-9-1) in the basement of Tokyo Station rotates limited shops in its event space, handy if you are catching a train.

- Follow the building's X account (Marui Annex, Shibuya PARCO, Sunshine City). They post every new pop-up.
- Several buildings host pop-ups on the same floor at once. Plan one area per day rather than crossing town.

- → [Events in Shibuya](https://eventstokyo.com/en/shibuya.md)
- → [Events in Shinjuku](https://eventstokyo.com/en/shinjuku.md)
- → [Events in Toshima](https://eventstokyo.com/en/toshima.md)
- → [Events in Chiyoda](https://eventstokyo.com/en/chiyoda.md)

## How entry works: tickets, lotteries and limits

Quiet pop-ups let you walk in. Popular ones control the crowd, especially on the first days. The most common system is the numbered ticket (整理券), handed out in the morning or released online, which gives you an entry slot later that day. Others use timed reservations (事前予約) on a booking site, and for the opening weekend of a big title there is often a lottery (抽選) with an application window weeks ahead. A ticket gets you in; it does not guarantee that every item is still in stock.

Purchase limits (購入制限) are normal: a cap per item, per person or per visit, often stricter on day one. Once the opening rush is over, many stores switch to free entry. If a store notes 整理券配布終了, today's tickets are gone, and if it says 入場制限中, there is a queue at the door.

- Check the official page the night before. Entry rules for the first days are posted there and can change.
- Some lotteries need an account on a Japanese booking service. Register early.
- Bring your own bag. Many pop-ups charge for one or hand goods over in a thin paper bag.

## When to go and how to pay

The first weekend is the worst time. Weekday mornings after the first few days are usually the easiest, and the last days can be busy again with people who left it late, with popular items sometimes sold out. Some pop-ups take mail orders after the event, so if a queue is hours long, it can be worth checking whether goods will be sold online later.

Payment varies. Many pop-ups now take cards, IC transit cards and QR payments, and some are cashless only; others in smaller spaces prefer cash. Prices are shown including tax in most stores, and bonuses are counted by the amount on one receipt, so split purchases may not earn them.

- Arriving right at opening time on a weekday beats arriving at noon on a Saturday.
- Bonuses usually count per receipt. Pay for everything in one go if you want the extra card.

## Etiquette: queues, trading and resale

Queue where staff tell you to. Big pop-ups often form the line on another floor or outside the building, and lining up early in front of a closed store before the stated time is usually not allowed. Inside, photos of displays are normally fine, but some stores ban photographing the goods shelves, so look for signs.

Fans often swap random items with each other, but many stores ask people not to trade inside or right in front of the shop, so move somewhere else nearby. Buying to resell is the one thing that gets pop-ups their strict rules: some stores say they will refuse purchases they believe are for resale, and buying the full limit only to flip it online is frowned upon. If you collect, ask in fan groups for trades at face value.

- → [Anime, manga and game events in Tokyo](https://eventstokyo.com/en/guides/anime.md)
- → [K-pop in Tokyo](https://eventstokyo.com/en/guides/k-pop.md)
- → [Comiket (Comic Market) in Tokyo](https://eventstokyo.com/en/guides/comiket.md)

## All events, soonest first

- **[Re:Zero -Starting Life in Another World- Pop-up Street at Asakusa Nishi-Sando Shopping Street](https://eventstokyo.com/en/events/re-pop-up-street-in)** — Fri, Oct 2, 2026 11:00 – Sun, Oct 25, 2026 (JST) · Okuyama Omairimachi & Asakusa Nishi Sando Shopping Street (Taito) · Free entry
- **[Shigure Ui × mezzo piano Pop-up Shop at SHIBUYA109 Shibuya](https://eventstokyo.com/en/events/mezzo-piano-popup-shopshibuya109)** — Thu, Oct 15, 2026 – Sun, Oct 25, 2026 (JST) · SHIBUYA109 Shibuya 8F DISP!!! (Shibuya) · Free entry
- **[Tim Burton's The Nightmare Before Christmas x Power Word Villains Pop-Up Shops at SATELLITE Akihabara](https://eventstokyo.com/en/events/satellite2pop-up-storedisney-929)** — Tue, Sep 29, 2026 11:00 – Sun, Oct 25, 2026 (JST) · Akihabara Station East-West Free Passage (Chiyoda) · Free entry
- **['Whisper Me a Love Song' TV Anime Pop-Up Shop at AMNIBUS STORE -blue-](https://eventstokyo.com/en/events/tv-pop-up-shop-in-amnibus-store-blue)** — Fri, Oct 9, 2026 10:00 – Sun, Oct 25, 2026 (JST) · AMNIBUS STORE -blue- (Shibuya) · Free entry
- **[Gintama Anime Pop-Up Shop at Tower Records](https://eventstokyo.com/en/events/tv-pop-up-shop-in-tower-records)** — Fri, Oct 16, 2026 – Sun, Oct 25, 2026 (JST) · Tower Records Shibuya (Shibuya) · Free entry
- **[The Disastrous Life of Saiki K. 10th Anniversary Pop-Up Store](https://eventstokyo.com/en/events/ps-10th-anniversary-pop-up-store)** — Fri, Oct 16, 2026 – Sun, Oct 25, 2026 (JST) · MAGNET by SHIBUYA109 5F JOL Collab Store (Shibuya) · price on the official site
- **[ClueMetic Popup in Ebisu](https://eventstokyo.com/en/events/cluemetic-popup-in-ebisu)** — Thu, Oct 22, 2026 – Sun, Oct 25, 2026 (JST) · Yebisu Garden Place Glass Square B1 (Shibuya) · price on the official site
- **[BT21 Limited-Time Shop (Lalaport Fujimi)](https://eventstokyo.com/en/events/bt21-limited-time-shop-lalaport-fujimi)** — Thu, Oct 15, 2026 – Sun, Oct 25, 2026 (JST) · Mitsui Shopping Park LaLaport Fujimi 2F Kids Terrace · price on the official site
- **[J&M DAVIDSON Pop-Up Store](https://eventstokyo.com/en/events/jm-davidson-pop-up-store)** — Thu, Oct 15, 2026 – Sun, Oct 25, 2026 (JST) · Tomorrowland Lumine Yurakucho Store (Chiyoda) · price on the official site
- **[POP UP BOX: Manga Nihon Mukashi Banashi 50th Anniversary Exhibition – Once Upon a Time…](https://eventstokyo.com/en/events/pop-up-box)** — Fri, Sep 18, 2026 – Sun, Oct 25, 2026 (JST) · Azabudai Hills Gallery Space (Minato) · price on the official site
- **[Korean Beauty & Wellness Pop-Up Store at Nakano Marui by NOAH Corporation](https://eventstokyo.com/en/events/noah)** — Wed, Oct 21, 2026 – Sun, Oct 25, 2026 (JST) · Nakano Marui 2F (Nakano) · price on the official site
- **[First Joint Pop-Up Event for Haircare Brands at Lalaport TOKYO-BAY](https://eventstokyo.com/en/events/hirituunucomponistpop-up-tokyo-bay)** — Sun, Oct 25, 2026 (JST) · Lalaport TOKYO-BAY South Wing, Info Desk 2F · price on the official site
- **[Love Live! Hasunosora Girls' School Idol Club Gothic Punk Collection Pop-Up Shop](https://eventstokyo.com/en/events/pop-up-shop-18)** — Fri, Oct 9, 2026 11:00 – Sun, Oct 25, 2026 (JST) · Tokyo Anime Center (Shibuya Modi 2F) (Shibuya) · Free entry
- **[Kuroko's Basketball TV Anime Pop-Up Shop at Tower Records](https://eventstokyo.com/en/events/tvpop-up-shop-in)** — Fri, Oct 9, 2026 11:30 – Sun, Oct 25, 2026 (JST) · Tower Records Shibuya 2F TOWER SPACE SHIBUYA (Shibuya) · Free entry
- **[ATEEZ × Hello Kitty Pop-Up Store](https://eventstokyo.com/en/events/ateez-hello-kitty-pop-up-store)** — Fri, Oct 16, 2026 10:00 – Sun, Oct 25, 2026 (JST) · MIL GALLERY JINGUMAE (Shibuya) · Free entry
- **[Dengeki Bunko All-Star POP UP SHOP 2026](https://eventstokyo.com/en/events/pop-up-shop-2026)** — Sat, Oct 10, 2026 – Sun, Oct 25, 2026 (JST) · animate Akihabara Building No. 1 5F (Chiyoda) · Free entry
- **[K-LIFESTYLE Pop-Up Shop](https://eventstokyo.com/en/events/k-lifestyle-pop-up)** — Wed, Oct 21, 2026 – Sun, Oct 25, 2026 (JST) · Nakano Marui · price on the official site
- **[Hunter x Hunter: Greed Island Archives Pop-up Store at Shinjuku Marui Annex](https://eventstokyo.com/en/events/tvhunterhunterpop-up-store)** — Fri, Oct 9, 2026 – Sun, Oct 25, 2026 (JST) · Shinjuku Marui Annex (Shinjuku) · Free entry
- **[Dragon Quest: The Adventure of Dai – Hero Avan and the Dark Lord of Hellfire Pop-up Shop at Shinjuku Marui Annex](https://eventstokyo.com/en/events/dragon-quest-the-adventure-of-dai-hero-avan-and)** — Fri, Oct 9, 2026 – Sun, Oct 25, 2026 (JST) · Shinjuku Marui Annex (Shinjuku) · Free entry
- **[Kemono Friends 3 7th Anniversary Shop at Shinjuku Marui Men](https://eventstokyo.com/en/events/7th-anniversary-shop-2)** — Fri, Oct 16, 2026 11:00 – Sun, Oct 25, 2026 (JST) · Shinjuku Marui Men (Shinjuku) · Free entry
- **[Jack Jeanne 5th Anniversary Exhibition at Yurakucho Marui](https://eventstokyo.com/en/events/jack-jeanne-5th-anniversary-exhibition-at-yurakucho-marui)** — Fri, Oct 9, 2026 – Sun, Oct 25, 2026 (JST) · Yurakucho Marui (Chiyoda) · ¥2,000
- **[Love Live! Nijigasaki High School Idol Club](https://eventstokyo.com/en/events/love-live-nijigasaki-high-school-idol-club)** — Wed, Oct 7, 2026 11:00 – Sun, Oct 25, 2026 (JST) · Ueno Marui (Taito) · Free entry
- **[‘Camon and Ant’ x ‘Puyo Puyo’ 35th Anniversary Collaboration Pop-Up](https://eventstokyo.com/en/events/35-pop-up)** — Fri, Oct 16, 2026 – Sun, Oct 25, 2026 (JST) · Shinjuku Marui Main Building (Shinjuku) · Free entry
- **[GA Bunko 20th Anniversary Pop-Up Shop](https://eventstokyo.com/en/events/ga20pop-up-shop)** — Fri, Oct 16, 2026 11:00 – Sun, Oct 25, 2026 (JST) · Shinjuku Marui Annex (Shinjuku) · Free entry
- **[HYBE CINE FEST 2026 POP UP](https://eventstokyo.com/en/events/hybe-cine-fest-2026-pop-up)** — Fri, Oct 9, 2026 11:00 – Sun, Oct 25, 2026 (JST) · Yurakucho Marui (Chiyoda) · Free entry
- **[BLACK LAGOON 25th Anniversary](https://eventstokyo.com/en/events/black-lagoon-25th-anniversary)** — Fri, Oct 16, 2026 11:00 – Sun, Oct 25, 2026 (JST) · Ueno Marui (Taito) · Free entry
- **[Favorite Things Handmade Festival 2026 Autumn](https://eventstokyo.com/en/events/cny-26-autumn)** — Sat, Oct 17, 2026 11:00 – Sun, Oct 25, 2026 (JST) · Yurakucho Marui (Chiyoda) · Free entry
- **[POP UP Guidelines](https://eventstokyo.com/en/events/pop-up-5)** — Fri, Oct 9, 2026 – Sun, Oct 25, 2026 (JST) · Yurakucho Marui (Chiyoda) · Free entry
- **[C'BON](https://eventstokyo.com/en/events/cbon)** — Mon, Oct 19, 2026 – Sun, Oct 25, 2026 (JST) · Ueno Marui (Taito) · price on the official site
- **[Mercedes-Benz Nakano Exhibition](https://eventstokyo.com/en/events/mercedes-benz-nakano-exhibition)** — Sat, Oct 24, 2026 – Sun, Oct 25, 2026 (JST) · Nakano Marui · price on the official site

Showing 30 of 120.

## Questions people ask

**Do I need a ticket for a pop-up store in Tokyo?**
Usually not. Entry is free, but popular pop-ups use numbered tickets, timed reservations or a lottery on the first days. The official page says which.

**What is 整理券 at a pop-up store?**
A numbered ticket that gives you an entry time. It is handed out on the day or released online, and once they are gone you cannot enter that day.

**What are random or blind goods?**
Items sold in sealed packs, so you do not know which character you get until you open it. They are marked ランダム or トレーディング.

**When is the best time to visit a pop-up?**
A weekday morning after the opening weekend. The first days and the last weekend are usually the busiest.

**Can I pay with a card at Tokyo pop-up stores?**
Most accept cards and IC cards, and some are cashless only. A few small ones prefer cash, so carry some just in case.

**What are collab cafés?**
Themed cafés that run for a limited time with an anime or character, with special menus and bonus coasters or cards. Our anime guide covers them.

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Tokyo Events: https://eventstokyo.com/en/guides/pop-ups