# Analyzing Food Choices Through VR Experiments
_VR実験で解明する食品選択行動_

- **When:** Wed, Nov 18, 2026 (JST)
- **Where:** Toyo University Asaka Campus — 48-1 Oka, Asaka-shi, Saitama
- **Map:** https://www.google.com/maps/search/?api=1&query=35.813764,139.595115
- **Price:** price on the official site
- **Category:** Tech & Meetups
- **Official site:** https://www.walkerplus.com/event/ar0311e611410/
- **On Tokyo Events:** https://eventstokyo.com/en/events/analyzing-food-choices-through-vr-experiments

![](https://ms-cache.walkerplus.com/walkertouch/wtd/event/10/l2/611410.jpg)

This lecture explores consumer food selection by using a virtual reality supermarket. It introduces research methods that analyze how factors like product placement, pricing, labeling, and store layout influence purchasing behavior, based on behavioral data. Participants will also learn about VR applications in consumer behavior and marketing research, gaining a scientific perspective on everyday shopping. Registration and payment are open from September 1 (Tuesday) to November 8 (Sunday).

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Source: Tokyo Events — https://eventstokyo.com/en/events/analyzing-food-choices-through-vr-experiments